In a new chapter for Hunter, Alasdhair Willis was appointed Creative Director in 2013. Two new brand categories, Hunter Original and Hunter Field, were introduced.
Hunter Original stands at the heart of the brand – home of the Original boot and the world that surrounds it. Since 2014, the team has staged four innovative catwalk shows at London Fashion Week, with new footwear styles, outerwear and accessories presented each season, alongside fresh interpretations of the Original boot.
In a first for the brand, autumn/winter 2014 saw a show inspired by Hunter’s pioneering spirit and 160 year heritage. The runway was transformed into a waterway, with the collection referencing expeditions into the extreme environments of deep sea and outer space.
Continuing in the spirit of the unexpected, both the spring/summer 2015 and autumn/winter 2015 collections were unveiled using unique and immersive installations. With guests including Anna Wintour, Paul McCartney and Rita Ora, the SS15 show took place on the site of an atmospheric, Grade II listed swimming pool in central London, while AW15 saw guests surrounded by waterfalls in a vast industrial space.
From spring/summer 2016, Hunter celebrated its iconic connection with music festivals, taking reference from the muddy fields and distinctive tent-filled landscapes. On the runway, lightweight nylon fabrics and the Original Clog were introduced, together with waterproof rubber and vinyl jackets. Guy-rope fastenings on waxed cotton outerwear referenced the set and colourful tent fabric wrapped classic festival footwear.
To find out more about our latest show, read the story for SS16 Hunter Original.
Hunter continues to be chosen by festival goers the world over, bringing the unmistakeable spirit of the brand to the muddy fields of Glastonbury, Electric Picnic and Wilderness, alongside a host of iconic UK-based and international festivals. These included Hunter Rock, our one-day festival in Taipei, which featured some of the most exciting names in rock and dance music in Asia.
Glastonbury, with its unpredictable British weather, is the ultimate proving-ground for Hunter Original. Taking place in Somerset, in the West of England, the mud-filled site provides the perfect terrain with the collection worn by many at the event, including the numerous celebrities in attendance. Kate Moss first wore her Original Tall boots to Glastonbury in 2005, while recent years have seen Alexa Chung and Ellie Goulding in the Original Chelsea and Cressida Bonas in the Original Tall. First-time festival goers love our Original Kids Wellingtons too.
Building on our affinity with the countryside and heritage of pioneers, Hunter Field presents a new generation of technical products to protect against the elements. Introduced in spring/summer 2015, an iconic new Hunter Field logo has been developed in Field Green, working in contrast to the red of Hunter Original.
Key to the collection are new and innovative updates to the Balmoral design and the Norris Field boot. Named after the company’s pioneering founder, Henry Lee Norris, the new Wellington style fuses the unique design of the iconic Original Tall with developments to enhance durability.
Creating designs for performance, Hunter Field is a supporter of events within the sporting and outdoor arena. As a longstanding official partner of the The BNY Mellon Boat Races, Hunter produces boots worn by competitors in training, as well as immediately before and after the race.
Dating back more than 180 years, the prestigious event takes place between the crews of Oxford and Cambridge University Boat Clubs, rowing over the course of four miles along the River Thames in London.
Built on the design ethos of protection, intelligence and craftsmanship, Hunter Field creates products born from the development of pioneering techniques and materials. The future of the brand category will see the manufacture of footwear and outerwear that harness new technologies, alongside collaborations with experts to create advance products for outdoor lifestyles.
In 2014, Hunter opened its first global flagship on London’s iconic Regent Street. The award-winning store takes inspiration from the brand’s heritage; rafters of a barn structure are seen through the entrance and LED box hedging references a formal country garden. The store houses the full Hunter Original, Hunter Field and Hunter Kids collections over three floors. Discover more from our Regent Street Flagship.